We’re Odd Alice – a Stockholm based digital agency making the web a better place by crafting beautiful and well made responsive sites, as well as putting WordPress to good use. Get in touch!

Real Advokatbyrå

Stylish website for law firm.

Real Advokatbyrå is a notable law firm focusing on real estate transactions, commercial rental law, and company law.

Odd Alice was hired to design and develop a new, modern website which reflects the company’s ambitions in a professional way.

The site is built using WordPress, with a clean and well structured design that draws inspiration from the angles of the Real logotype. All elements are multilingual and fully responsive for enhanced usabillity. The company’s real estate transactions take centre-stage, and can be viewed both in list view and in-depth on single pages.


Your guide to the perfect olive oil.

Olive oil makes up a fundamental part of Di Luca & Di Luca’s Mediterranean food concept. Odd Alice was given the responsibility to create a handy and easy to use guide, perfect for finding the oil suitable for the consumer’s current needs.

Olivoljeväljaren is built using React, and data is collected from an external server via WordPress REST API. This makes Olivoljeväljaren perfect for use on local machines and basic web hosting.


Complete solutions for fairs, events, and pop-up stores.

Expohouse is an all-covering solution for brand communication, whether it’s about bigger exhibitions or just smaller shop in shop concepts.

The new design features elements from Expohouse’s graphical profile, integrated into a modern new and responsive design. Images and videos take center stage, no matter if you’re visiting the site on a mobile device or your desktop computer. The dynamic portfolio design and the large image galleries help Expohouse tell their story.

The site is built using the React framework, which gives the user a faster and better experience. Content comes from WordPress through the API, which means that it’s easy for the client to work with the site. Search engine optimization (SEO) is handled through isomorphic rendering.

Enjoy Wine & Spirits

Bringing fine wine to Sweden.

Enjoy Wine & Spirits is one of the wine oriented major players on the Swedish market. They were in need of a new home on the web.

Odd Alice stepped in and created a clean, responsive design using WordPress as a the publishing platform. There’s an integration with the external CRM system for products, extended by a flexible search function. The new Enjoy Wine & Spirits website delivers a fresh and conformed experience, no matter the device.

Di Luca

The family business that brought Mediterranean food to Sweden.

Di Luca & Di Luca is well respected family business with its heart in Italian food.

The purpose of the Di Luca & Di Luca site is to inform its visitors about the brands and products the family business is working with. Odd Alice delivered a user friendly concept with a design inspired by the Mediterranean.

The new site uses WordPress, and is obviously responsive with a modern design that works no matter what device the visitor uses.

Föreningen Tilia

Helping young people cope with their mental health issues.

Föreningen Tilia is a non-profit helping young people with mental health issues, as good a cause as any, and reason enough for us to help them with a new website.

Young people can chat with volunteers at Föreningen Tilia, but neither the chat nor the previous website could keep up with the demands. We built a website and a chat to make it easier for Föreningen Tilia to help young people in need.

The website is clean and mobile friendly, but also informative for those wanting to know more about the non-profit.

Wine & Friends

The good things in life.

Wine & Friends is a Swedish site for the good things in life, published by Enjoy Wine & Spirits AB.

As a part of our ongoing work with Gruppo Di Luca, we built Wine & Friends. The purpose of Wine & Friends is to inspire and inform readers about food and drink. Our job was to create a nice reading experience which meant a design inspired by magazines. The site isn’t just about inspirational reading though, it also features a search and sort feature for the various types of drinks that Enjoy Wine & Spirits sell in Sweden.

We chose WordPress as the publishing platform and are yet again using the REST API to fetch products and recipes from a central database. The end result is a nice and informative website well worth a visit if you’re interested about the good things in life.

Ghostwoods Books

Fair trade publishing, that sounds pretty good to us.

Ghostwoods Books is a fair trade publisher that really wants to take care of their authors. That was something that really appealed to us with this project.

Our mission was to design and develop a modern site for the client, as well as help them move to a better publishing platform. Ghostwoods Books was stuck in one of the worse online alternatives, so WordPress was a big step up for them. The end result was a modern responsive design that puts some extra emphasis on the beautiful book covers, as well as gives both readers and authors the information they need when visiting the site.

Ghostwoods Books


A site with the taste of Italy.

Zeta is a brand known for their Italian quality products. That, and the new brand profile, came in handy while designing and building their new site.

It was time for Zeta to change publishing platform. The new website is using the world’s most used CMS, WordPress, which we’re very familiar with. The new design is responsive, making sure that the Zeta brand doesn’t disappear in the simpleness of smaller screens.

The new Zeta site was more than just design and development. Content needed to be centralised to avoid unnecessary copy and pasting. To solve this problem, we built a central content hub for recipes and products. This makes it possible for the client to use their content on multiple sites, some of which we worked on in parallel with Zeta.

Zeta’s site communicates with the content hub using the WordPress REST API, something we’ve been using a lot lately. This solution gave Zeta and the client, Gruppo Di Luca, a better way to work with content across their network of sites, saving them time and money.

WordPress 4.7December 10, 2016

WordPress has been updated to version 4.7, and as always we recommend everyone to press that nagging update button in the admin interface. Just make sure you have a backup first, in case something goes wrong.